BBM usage surged across the World during the World Cup 2014, top 3 countries listed

World Cup 2014

Some interesting and quite impressive facts have emerged from the BBM team in which they gathered from the first 3 days of the football’s World Cup 2014. Simply put, they measured data a week before and then measured data as games went on for the first 3 days and these are the results they found…

Out of the 32 countries that are participating in the World Cup, the BBM team gathered data from the following teams: (that played from Thursdays kick off up until Saturday) United Kingdom, Mexico, Brazil, Netherlands, Spain, Australia and Argentina.

They analysed messages sent per minute a week before and then messages sent from the countries that was playing at the time and to top it off, they also looked at the highest message spikes for each country and compared it to their average messaging rate in the prior week.

Data gathered from the BBM team discovered that the Dutch, the Spanish and the British LOVE their football and BBM. Below, you’ll see some interesting facts:

  • Dutch BBM users sent on average 36% more messages per minute during the 5-1 win than they did during the prior week.
  • Spanish fans sent 41% more messages during the game than they normally do.
  • UK BBM users (including England, Scotland and Wales) sent an average of more than half a million messages per minute.
  • During England’s 2-1 loss, UK BBM usage was 85% greater than normal.

However, one country is definitely in the lead with the most fanatical football fans as judged by BBM: the United Kingdom. During the Spanish-Netherlands game, UK users (including England, Scotland and Wales) sent an average of more than half a million messages per minute. That was 50x greater than the average number of messages sent by either Spanish or Dutch BBM users. The excitement of the UK fans clearly grew as the game wore on, peaking as the Netherlands picked up their 5th and final goal

That interest carried on into England’s own match against Italy, where they were defeated, but not until after fans showed overwhelming support for their team over BBM. During the 2-1 loss, UK BBM usage was 85% greater than normal. Usage peaked with a whopping 2.12 million messages sent at the 37 minute mark when England forward Daniel Sturridge scored to tie with Italy 1-1. To put that into context, there are 63 million people in the UK. Meaning almost one in 30 UK residents sent a BBM message at that moment! The sideline chatter continued steadily, but fans were noticeably quieter when Italy pulled ahead with the lead.

Madness! Being a British resident and a proud supporter of England, it’s nice to see keen supporters using BBM as their preferred choice to vent and celebrate England’s very bumpy road in this year’s world cup.

Which team are you rooting for this year? Let us know in the comments below!

Source: INSIDE BlackBerry