BBM isn’t just BlackBerry based anymore. The app caters to the iOS, Android and Windows Phone crowd and has a MAU (monthly active users) of around 91 million users. BBM has entered into global partnerships with Blyk and Habari Media to push region specific advertising to BBM.
You may have already seen sponsored posts on your Feeds section of BBM. What BBM hops to achieve from the partnerships is for brands to also use BBM as one of their go-to spot for advertising, including bringing exclusive content to BBM users.
As part of that effort, we’ve entered into several new partnerships to expand our ad sales network and bring region-specific advertising sales expertise to BBM. These new partners are introducing the BBM advertising platform to brands, businesses, advertisers, and advertising networks.
Recognizing the diversity of global markets, we selected regional partners that already have strong relationships with brands around the world as well as mobile advertising expertise. These partners will represent BBM in markets where we have a strong brand and large, active BBM audiences.
- Blyk will represent BBM globally, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto.
- Habari Media will represent BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.
We envision a future where BBM is the platform people use to engage with the mobile ecosystem: chatting with friends, working with colleagues, pursuing hobbies and interests, and taking care of the business of life, including commerce transactions. Precisely targeted advertising, with useful offers from brands we like, can replace the kind of mass advertising that speaks to only a small percentage of the people who see it. Advertisers won’t have to pay for reaching the wrong people, and consumers won’t get bombarded with irrelevant offers. It’s a win-win.
Worried about advertisers interfering with your chats? That’ll never happen, even prior to this news, any sort of advertising has always been featured in the feeds section of BBM. BBM has even outlined four ways advertisers can push their content:
- Sponsored posts, which place content in the user’s BBM feed where they can click to download an app or access more information. Sponsored posts in a social media news feed are the best-performing type of ad unit that exists. Early BBM campaigns have delivered industry-leading click-through rates.
- Sponsored invites, BBM’s most native ad unit, offer brands a dynamic way to reach out to their most loyal customers, as well as to potential customers.
- Sponsored sticker packs, which provide brands a new way of visually communicating their brand message within conversations and linking to products, services, and promotional offers outside of BBM.
- Featured placements, which are the primary way for BBM users to discover new brands to follow in BBM Channels.
Customer Information Stays Secure
To help personalize the BBM advertising experience, our advertising platform uses the information customers provide when they set up their accounts. At no time is personally identifiable information about any BBM user viewable by channel owners or advertisers.
Source: INSIDE BlackBerry